Toyota running all North American plants on overtime to meet demand
For over a decade, Toyota had been frantically building up its North American infrastructure to build more and more cars and trucks. The plan was going smoothly until the new car market collapsed, leaving barren plants in its wake. But it appears as though Toyota is getting back on its feet. Automotive News now reports that the Japanese automaker is now running all of its North American plants on overtime to meet demand and replenish depleted vehicle reserves.
Among the Toyota plants cranking at full steam is the company’s Woodstock, Ontario plant that produces the Toyota RAV4. Compact crossovers are hot in the market right now and the Japanese automaker is reportedly looking to add a second shift to crank out more copies of its popular (not so) little CUV. Adding a second shift to the facility will result in 800 new hires at the plant; news that is sure to be well received in the region. The plan is to get the workers trained and have both shifts running at an annualized rate of 150,000 vehicles by April 1. Toyota has even increased Corolla production by adding Saturday shifts at its soon-to-close New United Motor Manufacturing Inc. facility in Fremont, California. In spite of the increased demand for its efficient compact, Toyota reportedly doesn’t plan to reverse its plan to close the factory by the end of March, and the move could be a case of Toyota stockpiling production as it adjusts to life without NUMMI.
[Source: Automotive News – subs req’d]
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