New-for-2010 Mitsubishi Evo MR Touring pricing announced, starts at $40,990
Mitsubishi finally posted pricing information on its new top-of-the-Evolution-ary-chart MR Touring model, and it definitely isn’t cheap. A bargain to some maybe, but definitely not cheap. We had first seen this uplevel MR at a local car gathering that seems to attract just about every bit of new enthusiast candy, but back then, they were referring to it as the Limited. Now, it’s called the MR Touring and with a base MSRP of $40,990, the top dog Lancer finally cracks the 40K barrier, pushing the definition of “bargain.” If you go Sharpie-mad and check every box on the order form, the bottom line might make you think you’re actually at an Audi dealer. The full boat 2010 Mitsubishi Lancer Evolution MR Touring would retail for – wait for it – $52,728. Yep, a fifty-plus-thousand-dollar-Lancer. (Editor’s note: After checking over the list again, we see that some of the options are indeed redundant. Best we can tell, a Touring would run around $47,000, tops. Still quite a hefty sum though.)
For all those greenbacks, however, you’ll get a wonderfully chuckable, largely-aluminum-bodied supersedan with a 291-horsepower turbo four-cylinder, a paddle-shifted dual clutch six-speed transmission, Brembo brakes, 18-inch BBS wheels wrapped in sticky Yokohama Advans, all working through Mitsubishi’s Super All-Wheel Control (S-AWC) all-wheel-drive system to propel you along in any conditions on virtually any surface at alarming speeds. But all of that could be said for the regular Evo as well. So what makes the Touring so dear?
What the Touring adds are creature comforts that make the 40-grand price tag potentially less alarming, turning the car into something that can genuinely be cross-shopped against BMW, Audi, Mercedes and the like with few excuses. It’s an Evo for grown-ups.
Standard on the Touring are things like a new higher-res info display between the gauges, an Evo-first moonroof, and genuine leather-covered heated Recaros. The car gains a few pounds with the extra equipment and additional soundproofing – even though it saves a bit by dropping the rear wing in favor of a small lip spoiler. The full list of standard and optional features can be found after the jump along with full pricing information. We’ve also added a new gallery of high-res pics so you can see all of the detail changes for yourself. At $40,000-$50,000 Mitsubishi is entering highly competitive waters, but we think they will find plenty of buyers. After all, the Evo has never been afraid of a little competition.
[Source: Mitsubishi]
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