Detroit Auto Show 2009: Ford announces full pricing for 2010 Taurus at AutoFans www Auto Com

Detroit Auto Show 2009: Ford announces full pricing for 2010 Taurus

After Ford revealed the new 2010 Ford Taurus this morning at the Detroit Auto Show, it sent out a press release with full pricing information for each model. As we mentioned earlier, the base price of Ford’s new flagship sedan in SE trim is the same $25,995 as the 2009 model. For those looking for more toys in their car, Ford is still offering the SEL and Limited models at $27,995 and $31,995 respectively. The two upper trim levels can be had with paddle shifters for the 6-speed automatic, a first for the Taurus. We’ll probably have to wait until closer to launch to find out how much goodies such as the cross traffic warning system, adaptive cruise control and collision mitigation will cost. The other big unknown remains the cost of the EcoBoost 3.5L V6 and its 350 hp.

2010 Ford Taurus delivers new design, class-leading technologies and features at an affordable price

· Ford’s new flagship, the 2010 Taurus, will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans

· Available this summer, Taurus features an impressive suite of technologies never before offered in the non-premium large car segment including Cross Traffic Alert, Collision Warning, MyKey™ parental programmability, EasyFuel™ capless refueling, SecuriCode™ Keyless Entry, Ford SYNC® and Voice-Activated Navigation with SIRIUS® Travel Link™. Other features new to Taurus include Adaptive Cruise Control, Blind Spot Information System (BLISTM), Rain-Sensing Wipers and Intelligent Access with Push Button Start

· The new Taurus is available in three trim levels: SE, SEL and Limited, offering customers more choice and convenience with unmatched technology with the Ford brand value

DETROIT, Jan.11, 2009 – The new 2010 Ford Taurus delivers industry-leading technologies, exceptional craftsmanship and an award-winning engine packaged in an all-new design that rivals German luxury sedans but at an affordable price.

Available this summer, the new 2010 Taurus will offer three trim levels: SE, SEL and Limited. Starting at $25,995, including destination and delivery, the new Taurus starts out at the same entry level price as the 2009 model.

“Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value,” said Jim Farley, Ford’s group vice president of Marketing and Communications.

The 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6 and comes paired with a choice of two new six-speed automatic transmissions which includes an option of SelectShift®. This optional transmission offered on the SEL and Limited series features racing-inspired shift control paddles mounted on the steering wheel, while offering the convenience of conventional automatic operation, or a manual shift mode.

The SEL series comes equipped with 18-inch painted aluminum wheels, heated exterior mirrors, supplemental park lamps and chrome exhaust tips. The Limited series adds to the SEL appointments with standard leather seats, 19-inch chrome clad aluminum wheels, 10-way power driver and passenger seats, reverse sensing and a premium sound system with SYNC.

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Detroit Auto Show 2009: Ford announces full pricing for 2010 Taurus

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This entry was posted on Tuesday, January 13th, 2009 at 8:29 am and is filed under Detroit Motor Show, Detroit Auto Show, Ford, Sedans/Saloons, Auto Show. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.